We took on one of the toughest climbs yet — refreshing the identity of Mammut, a 160-year-old Swiss mountaineering brand. Our goal was to make the brand purposeful, dependable, and contemporary — and, above all, to inspire a love of the mountains by giving people the confidence to go beyond. Our motion concept draws from the way Mammut athletes move through the mountains, their confidence made possible by the brand’s gear. We looked to three distinct challenges of climbing — traversing, free solo, and the crux — using each as a foundation for our motion techniques.